About ShriVijaya Kitchenware
Shri Vijaya Kitchenware,
Was born in 2023 with a simple yet meaningful goal to make everyday cooking easier for modern families.
The idea did not begin in a corporate office. It began by observing Real kitchens and Real household challenges. Many families still prepare chapatis and jowar rotis every day, but the process can be physically demanding and time-consuming.
For Senior citizens, kneading and rolling rotis can become tiring. For working couples, busy mornings and long workdays leave little time for traditional cooking. Yet, the importance of fresh, homemade food remains unchanged
This observation inspired us to create kitchen solutions that make cooking Simpler, Faster, and More Comfortable for everyone.
Our Beginning
Our journey started with one important question:
“Why should making Fresh Rotis
Feel like hard work?”
Chapatis and jowar rotis are not just everyday food
they represent tradition, nutrition, and family comfort.
However, traditional preparation requires:
Strength to knead the dough
Skill to roll the roti evenly
Time to cook each roti perfectly
Our Innovation
The Bigger Roti Maker
Most roti makers available in the market are compact and produce smaller rotis. While they work well, many Indian families prefer larger rotis for a complete meal.
QUALITY
Shri Vijaya Kitchenware offers a curated range of stainless steel kitchenware products built for durability, safety, and everyday cooking needs.
INNOVATION
The Bigger Roti Maker
Understanding this need, we developed a larger-sized roti maker designed specifically for Indian households.
Larger chapatis
Traditional jowar rotis
Evenly cooked rotis with consistent texture
TEAM WORK
Our team of designers, engineers, and manufacturing experts work together to develop reliable kitchenware products that meet the needs of modern households. From product design to quality control and customer support.
Our Vision
To become the most trusted kitchenware brand in South India.
Our Mission
Customer Satisfaction & Quality First
THE PEOPLE BEHIND THE BRAND
Mrs. Vijayalakshmi Ellur
Promoter and Chief Executive Officer (CEO)
She is a dynamic entrepreneur who also founded Aishwary Fashions in 2008 and holds a B.Com degree with studies in Fashion Technology
Mr. Shridhar Shetty
Chief Strategic Officer (CSO)
MBA in Marketing and Finance and over 20 years of leadership experience. His expertise includes business structuring, revenue modeling, strategic growth planning, and taxation/compliance.
Ms. Sheethal Ellur
Chief Legal & Compliance Officer (CLO)
Legal professional with an B.com LLB. She is responsible for legal counsel, regulatory compliance, risk management, and upholding corporate governance
THE PEOPLE BEHIND THE BRAND
Mrs. Vijayalakshmi Ellur
Promoter & Chief Executive Officer
Mr. Shridhar Shetty
Chief Strategic Operator
Ms. Sheethal Ellur
Chief Legal & Compliance Officer
Our products combine durability, modern design,
and reliable performance